Franchise Business with SAP Commerce

Franchise businesses face unique challenges in keeping their franchisees stocked with the latest products. Sometimes, products must be controlled by franchisee tier, location, or even with products for a specific season.

Having a commerce platform where franchisees can only see products that are meant for their tier and location is the best way to increase profitability and efficiency.

This is where SAP Commerce B2B comes into play! With SAP Commerce, customers can be segmented, and their products can be personalized with catalogs and pricing.

SAP Commerce can deliver the following features:

Multi-Tier Product Catalog for Franchisee Levels

SAP Commerce allows franchise businesses to create tiered product catalogs based on franchisee levels. By offering customized product visibility, franchisees can focus on products that are relevant to their customer base, making inventory management more efficient and sales strategies more targeted.

Franchisees can quickly reorder their frequently purchased items or view recommendations for complementary products, increasing upselling opportunities.

Tier-Specific Pricing and Promotions

With SAP Commerce, businesses can set special prices for different franchisee tiers, offering flexible pricing structures that align with the franchise's strategy.

Franchisees often have sales targets or purchase goals tied to their operational performance. The SAP Commerce platform offers built-in tools to set and track these goals in real time. Franchise owners can monitor progress across all locations, incentivize top-performing franchisees with rewards, and provide additional support.

Enhancing Customer Experience with Magic Templates

To further improve the customer experience, the Magic Templates Add-on for SAP Commerce Cloud SmartEdit simplifies content creation for franchisees, allowing them to easily personalize their online storefronts. With Magic Templates, franchisees can quickly create customized landing pages and product layouts tailored to their specific tier and customer base—without the need for external tools or developers. This not only streamlines content management but also ensures a consistent and engaging customer experience across all franchisee websites, making it easier to deliver localized promotions, tier-specific offers, and seasonal content in a timely manner.

If You own a franchisee business and want to go to the next level with SAP Commerce, Querplex team has a rich background in implementing such projects and will be happy to provide you with the best solution needed.